Lauren Haberfield
Executive Creative Director
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Ray-Ban Havanamas

Christmas social media campaign for Ray-Ban. We created a new holiday called Havanamas, based around a Havana inspired product launch. 

Full campaign included carol conception and animation. character design, phrase book, emoticons, recipes and stories, all promoting Havanamas.
 

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NOJITO_Instagram Format.jpg
PALM TREE_Instagram Format.jpg
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SAND ANGEL WINGS_Instagram Format.jpg
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frita.jpg
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pieella.jpg
turkey.jpg
chicken.jpeg
donkey.jpeg
fedora.jpeg
jellyfish.jpeg
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nojito.jpeg
ornament.jpeg
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Havanamas Night Feat. Santos Claus
Santos_1080x1080.jpg
Mistlebro_1080x1080.jpg
DrDulce_1080x1080.jpg
Sandy_1080x1080.jpg
Elfonso_1080x1080.jpg
Snowjito_1080x1080.jpg
LIME_Instagram Format.jpg
NOJITO_Instagram Format.jpg
PALM TREE_Instagram Format.jpg
RICE_Instagram Format.jpg
SAND ANGEL WINGS_Instagram Format.jpg
KEEP CALM_Instagram Format.jpg
frita.jpg
hot.jpg
pieella.jpg
turkey.jpg
chicken.jpeg
donkey.jpeg
fedora.jpeg
jellyfish.jpeg
meatcar.jpeg
nojito.jpeg
ornament.jpeg
piecycle.jpeg
pig.jpeg
present.jpeg
target.jpeg
velvetskull.jpeg
eggnog1.jpg